The SS22 Collection called "In Transit" is a concept based on how we as creatives had to find new sources of inspiration in an era of lockdowns and travel restrictions.
During this very special period, we have realized how important it is for us as creatives, to be able to travel, move around and explore small and bigger things away from home. Normally we go to museums, exhibitions, we travel and we are constantly in motion. We are used to meeting people and get input of inspiration from all around.
With the lockdown, we lost this opportunity of inspiration, and we had to find new ways. The answer has been to explore the world through the eyes of foreign friends and family while waiting for the possibility to travel ourselves.Read more
Creative Director: Magnus Naddermier
Photography: Michael Hauptman
Styling: Celestine Cooney
Set Design: Miguel Bento
Hair Stylist: Mari Ohashi
Makeup: Niamh Quinn
Casting Director: Sarah Small @Goodcatch
Talents: Sai-Ming, Callum, Annabelle, Sofia, Coumba
BTS Video: Saul Pankhurst
Production: Farago Projects