The collection is based on the dream of a Community Garden, where you can connect with nature, receive from nature, find zen, and escape from the everyday hectic urban living. The concept of the collection is based on designing a small, yet highly focused collection, with contemporary classic and comfy silhouettes. Key to the SS21 styles are details like stitching, pockets, and trims from garden workwear, flower jacquard patterns, and all-over flower print stories- placements prints that were found on vintage garden posters.

About the collection, Maria Holzweiler, Head of Design, says: "As the times are that we are living now, we want to bring back some playfulness and escape from reality".

The Holzweiler pop-up shop holds a small 6x4 greenhouse frame without the glass panels to encapsulate a pot garden gone wild - using dried flowers growing out of a pot and climbing and weaving up and around the greenhouse frame. For the flower tree installation, Holzweiler worked with local flower artist Sula from Nicebunch. All flowers come from Sula's cutting garden in Somerset and are chemical- and pesticide-free. To keep the pop-up as sustainable as possible both the greenhouse and flower tree are planned to be re-used locally in London after the pop-up in Selfridges closes.

Furnitures are handcrafted from an award-winning Swedish design company, Fogia.