Holzweiler AW24 SHOW – MYCELIA
Watch the Holzweiler AW24 Show - MYCELIA
Our spring/summer 2024 collection offers a manifesto of the Norwegian way of life, one which celebrates reintegration into nature, and travels joyfully through the nomadic, the explorative and the urban. Conveying the idea of rewilding an urban space, delicate florals flit across handkerchief dresses and skirt suits and overalls mingle with layered transparencies of crochet, tencel and chiffon. Our hero ‘Tine’ cardigan, has been hand-crocheted in Norwegian lambswool, created by Maria Skappel-Holzweiler, and her family’s knitwear label Skappel. Bridging the gap between life and style, we have also introduced a range of ‘activewear’ wardrobe staples, including leggings, tank tops and crew neck t-shirts seen layered in the collection. Our signature Cocoon bag has been reimagined in miniature and jumbo size, and is imagined in a fluffy material, made from deadstock upholstery fabric, sourced from a Norwegian textiles factory.
Styling: Fran Burns
Casting: Madeleine Østlie
Movement Director: Yagamoto
Hair: Anna Cofone provided by Authentic Beauty Concept
Make Up: Vilde Feste provided by M.A.C Cosmetics
Manicurist: Ama Quashie
Sound Director: Yves Tomas
Words: Laura Hawkins
Production: CEBE
Lighting: Faro
Communications: Raven
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