
Heroes Aren’t Born, They’re Raised: Sigrid
Championing home-grown talent, the second installment of our Heroes campaign stars two Norwegian-turned-global sensations.
Enjoy extended returns until 16th January 2026

On the first official weekend of summer, we hosted an event with Goop where our Cocoon bag was customised by our in-house print designer.














stories
Heroes Aren’t Born, They’re Raised: Sigrid
Championing home-grown talent, the second installment of our Heroes campaign stars two Norwegian-turned-global sensations.

stories
Heroes Aren’t Born, They’re Raised: Martin Ødegaard
The second installment of our Heroes campaign stars global sensation, Premier League footballer Martin Ødegaard.

stories
Holzweiler x SENSE SOUND: Mountain Resonance
Discover an immersive sound installation in our Prinsens gate store, inspired by nature and the namesakes of our hero jackets.

collaborations
Sweet Protection x Holzweiler
Explore the Holzweiler x Sweet Protection collaboration, defined by clean lines, advanced engineering and functionality.
Discover more

stories
Heroes Aren’t Born, They’re Raised: Sigrid
Championing home-grown talent, the second installment of our Heroes campaign stars two Norwegian-turned-global sensations.

stories
Heroes Aren’t Born, They’re Raised: Martin Ødegaard
The second installment of our Heroes campaign stars global sensation, Premier League footballer Martin Ødegaard.

stories
Holzweiler x SENSE SOUND: Mountain Resonance
Discover an immersive sound installation in our Prinsens gate store, inspired by nature and the namesakes of our hero jackets.

collaborations
Sweet Protection x Holzweiler
Explore the Holzweiler x Sweet Protection collaboration, defined by clean lines, advanced engineering and functionality.