
Heroes Aren’t Born, They’re Raised: Sigrid
Championing home-grown talent, the second installment of our Heroes campaign stars two Norwegian-turned-global sensations.
Enjoy extended returns until 16th January 2026

Led by our head of design, Maria Skappel Holzweiler, it was a showcase of how our iconic Cocoon bag can be used as a canvas to express your creativity on.

















stories
Heroes Aren’t Born, They’re Raised: Sigrid
Championing home-grown talent, the second installment of our Heroes campaign stars two Norwegian-turned-global sensations.

stories
Heroes Aren’t Born, They’re Raised: Martin Ødegaard
The second installment of our Heroes campaign stars global sensation, Premier League footballer Martin Ødegaard.

stories
Holzweiler x SENSE SOUND: Mountain Resonance
Discover an immersive sound installation in our Prinsens gate store, inspired by nature and the namesakes of our hero jackets.

stories
Heroes Aren’t Born, They’re Raised
With this sentiment at the heart, our new campaign champions our modern heroes in our hero pieces.
Discover more

stories
Heroes Aren’t Born, They’re Raised: Sigrid
Championing home-grown talent, the second installment of our Heroes campaign stars two Norwegian-turned-global sensations.

stories
Heroes Aren’t Born, They’re Raised: Martin Ødegaard
The second installment of our Heroes campaign stars global sensation, Premier League footballer Martin Ødegaard.

stories
Holzweiler x SENSE SOUND: Mountain Resonance
Discover an immersive sound installation in our Prinsens gate store, inspired by nature and the namesakes of our hero jackets.

stories
Heroes Aren’t Born, They’re Raised
With this sentiment at the heart, our new campaign champions our modern heroes in our hero pieces.