Holzweiler SS21 - Community Garden

With inspiration from our (Norwegian) nature but with a dash of extra color and magic, we created a place where we could grow flowers, find green oasis, and just hang together. The concept of the collection is based on designing a small, yet highly focused collection, with contemporary classic and comfy silhuettes. As the times are that we are living now, we want to bring back the playfulness and escape from reality.

 For the SS21 collection we are looking closer at the beauty of nature, and specially that of flowering plants. Going back in history, flowers have always been relevant in fashion. The flower has been depicted in embroidery on ancient clothing, and the trend for flowers in garments have followed us across countries and cultures.

 This season we look at the flower through photography, drawing, painting and digital deconstruction. We look at flowers both with realism, but also with an abstract and artistic eye. In order to depict the flower in different ways we are using different print techniques, embroidery, dye and silk print.

Details like stitching, pockets and trims from garden workwear, deconstruct tailored clothes and focus on inside garments finish and details, knitwear with a soft handfeel, embroidery garden, flower jacquard patterns and an all over flower print stories-placements prints we found on vintage garden posters.

Happy gardening,

with love,

Holzweiler