HOLZWEILER AW24 CAMPAIGN
The Autumn/Winter ‘24 campaign, documented on Sognefjellet.
Pre-Spring's secondary print story "We Are Family" comes with a heart-shaped earth symbol that reflects our core values and the state of the earth after the pandemic
Chai (23) is a visual and story-telling queer visibility artist and photographer. They are currently based in Oslo, Norway, with a background from Tehran, Iran. Their work often explores themes of belonging, visibility and safety. Chai's analog photography draws from a documentary tradition but often touches on more free artistic expressions. Their work explores important human themes such as belonging, visibility, and safety. In the "We Are Family" series, commissioned by Holzweiler, we get a glimpse of what family can be and look like, both biological and chosen ones. Queer individuals often create their own communities, resulting in non-traditional forms of intimacy and relationships - family is simply where you experience abundant love, joy, safety, and belonging, they say.