Rays of Sunshine

In the summer in northern Norway the sun never leaves the sky. The land is in a perpetual twilight zone between sunrise and sunset, bathed in a reddish glow. It’s this phenomenon that’s earned Norway the unofficial title of the ‘land of the midnight sun’. For Pre-Fall ‘25, our jersey designs act as canvases, depicting sunsoaked prints symbolising the land of the midnight sun, otherwise known as our home - Norway.