Episode 55 -

Episode 55: Ståle N. Møller: Making of Sweet Protection and a New Chapter with Holzweiler

In this episode Susanne sits down with Ståle N. Møller, the visionary mind behind Sweet Protection. Together, they explore Ståle’s remarkable journey of building one of Norway’s most respected performance gear brands, from its early days in Trysil to its evolution into a global innovator. Susanne and Ståle also dive into this year’s exciting Holzweiler x Sweet Protection collaboration, sharing insights on creativity, craftsmanship, and what happens when fashion meets high-performance design. This is an inspiring conversation about entrepreneurship, passion, and the power of great partnerships.