Heroes Aren’t Born, They’re Raised: Martin Ødegaard

The second installment of our Heroes campaign stars global sensation, Premier League footballer Martin Ødegaard. Championing Norwegian, home-grown talent, he began from a humble childhood in Drammen, and grafted to raise himself to heroic status worldwide. He is the perfect canvas to showcase our forever heroes from day one, the down jackets and scarves which are integral to our heritage, where we started our own humble beginnings as a brand. These protective, warming hero pieces were born from a need, not a want, our own interpretations on pieces integral to facing Norwegian climates, that we were raised wearing. Explore the campaign, go behind the scenes of a joyful day on set, shop what Martin is wearing, and discover the ultimate hero in his eyes.