Heroes Aren’t Born, They’re Raised: Sigrid

The second installment of our Heroes campaign stars global sensation, singer/songwriter Sigrid. Championing Norwegian, home-grown talent, she began from a humble childhood in Ålesund, and grafted to raise herself to heroic status worldwide. She is the perfect canvas to showcase our forever heroes from day one, the down jackets and scarves which are integral to our heritage, where we started our own humble beginnings as a brand. These protective, warming hero pieces were born from a need, not a want, our own interpretations on pieces integral to facing Norwegian climates, that we were raised wearing. Explore the campaign, go behind the scenes of a joyful day on set, shop what Sigrid is wearing, and discover the ultimate hero in her eyes.