Holzweiler x Wild & The Moon
Holzweiler made a special collaboration with the hyped plant-based brand Wild & The Moon for the Copenhagen Fashion Week AW20
For the CPHFW January 2020, Holzweiler introduced Artemis Elixir a Holzweiler x Wild & The Moon herbal-infused water. The Artemis Elixir was made from organic cinnamon infused water served in biodegradable bottles.
The elixir was inspired by the Holzweiler AW20 collection, Our Soil. It is good for fertility, exactly such as the soil needs to be in order to grow trees and plants. Ingredients are organic cinnamon, orange, star anise, cranberry, maple syrup and water.
About the collaboration Susanne Holzweiler says:
"I have been a huge fan of Wild & The Moon since the first concept store launched in Paris back in 2016. It is my must-go-to place, whenever I am in Paris, which I am a lot. They have really opened my eyes to the amazing world of plant-based food. And I just love their philosophy: Good for you, Good for the Planet & Delicious - it is just so on point. We should really take care of each other and take care of the planet, we have to."
This was the first collaboration Wild & The Moon has done with a Scandinavian brand. About the collab Wild & The Moon says: "We have taken flavours and ingredients from the show inspiration and combined them with herbalism and naturopathy to create a new alchemy, a new nutrition bursting with vital energy. We're very passionate about business being a force for good. As a team, as food lovers, as members of a Wild Tribe, we believe we should strive to make the world a better, fairer and healthier place. And we are very happy to have found the values with Holzweiler." .
The Holzweiler x Wild & The Moon elixir launched in the Holzweiler POP-UP shop at Paustian. It was also introduced to press & customers at the Holzweiler AW20 show as well as in the Holzweiler showroom during CPHFW.