The Holzweiler x Ali Gallefoss exhibition moves from Paris Fashion Week to Dover Street Market Beijing.
Holzweiler has for this special exhibition been collaborating with Norwegian spatial and furniture designer Ali Gallefoss. It was first shown under Oslo's latest creative umbrella for art and fashion, Fushion Oslo. Later it went to Paris Fashion Week and now it will be displayed in Beijing during a Holzweiler pop-up at Dover Street Market.
The Holzweiler x Ali Gallefoss exhibition moves from Paris Fashion Week to Dover Street Market Beijing.
Holzweiler has for this special exhibition been collaborating with Norwegian spatial and furniture designer Ali Gallefoss. It was first shown under Oslo's latest creative umbrella for art and fashion, Fushion Oslo. Later it went to Paris Fashion Week and now it will be displayed in Beijing during a Holzweiler pop-up at Dover Street Market.
The art work, "The Elephant in the Room", is made of the very item that put Holzweiler on the map of fashion seven years ago - scarves. The Holzweiler scarves were officially launched in 2012 and became an instant hit, this later spiralled into a full ready to wear line for both men and women launched in July 2014.
Through Gallefoss' artistic vision he is showing deadstock recycled scarves from the Holzweiler repertoire in a new light and in a new form, embracing the brands' dedication to recycling and upcycling.
The art work, "The Elephant in the Room", is made of the very item that put Holzweiler on the map of fashion seven years ago - scarves. The Holzweiler scarves were officially launched in 2012 and became an instant hit, this later spiralled into a full ready to wear line for both men and women launched in July 2014. Through Gallefoss' artistic vision he is showing deadstock recycled scarves from the Holzweiler repertoire in a new light and in a new form, embracing the brands' dedication to recycling and upcycling.
"Furniture design is for me very static and controlled, I find myself being in this industry to challenge perfectionism and everything that's considered nice and comfortable", said Gallefoss. "The art installation, "The Elephant in the Room" is a comment to the fashion industry. The sculpture represents the obvious issue of the over production in the fashion industry that most people know about, but no one seriously address because it is too difficult or demands too much from us.", Gallefoss continues. "Long have we wanted to do a collaboration to show our scarves in a different way. Ali has such a great esthetic and when we met him the first time, we just had this great chemistry and shared view on inspiration, values and concerns about deadstock and leftovers. It felt so right to work with him, and we love what he did for this installation." says Susanne Holzweiler.