Holzweiler x Ali Gallefoss
Holzweiler enlisted Norwegian spatial and furniture designer Ali Gallefoss for an exclusive collaboration. Originally made for a Oslo's Fushion Festival, the installation was exhibited for three August days in 2019, in Prinsens Gate right next to the Holzweiler flagship store
"Furniture design is for me very static and controlled, I find myself being in this industry to challenge perfectionism and everything that's considered nice and comfortable" said Gallefoss.
"The art installation, 'The Elephant in the Room' is a comment to the fashion industry. The sculpture represents the obvious issue of the over production in the fashion industry that most people know about, but no one seriously address because it is too difficult or demands too much from us." Gallefoss continues.
Through Gallefoss' artistic vision he is showing recycled scarves from the Holzweiler repertoire in a new light and in a new form, embracing the brands' dedication to recycling and upcycling.
"Long have we wanted to do a collaboration to show our scarves in a different way. Ali has such a great aesthetic and when we met him the first time, we just had this great chemistry and shared view on inspiration, values and concerns about deadstock and leftovers. It felt so right to work with him, and we love what we did for this installation" Says Susanne Holzweiler