Holzweiler AW21 Show, The Twist
The AW21 Collection called "Twist" is a concept based around our reflection on Holzweiler as a
brand and how to tackle the challenges in the world right now.
As the year 2020 came and brought with it a new decade; it turned the world upside down. Wildfires, a pandemic, increasingly more unstable 1st world societies, black lives matter, loss of rights for women, loneliness, hunger, war and increasingly more instability and division between people. The status of the world has made us want to reflect on the abrupt changes we all have felt in our lives this past year. Crisis after crisis, we have been forced, as community, to make changes to the way we work, travel and consume. A new era has begun.
The gesture to "twist" something and to turn something on its head, is a gesture of change and disruption. Through manifesting this gesture as a guiding design principle for this collection we will also find new perspectives on our classic designs. "Twist" is way of changing the ordinary into the extraordinary, a way of seeing the world in a different way. For the AW21 collection we have focused on honest garments with a classic twist. Oversized and loose minimalistic shapes. Details with a twist or glitches. We look at fabrics to create new techniques and classic innovation.
The inspiration of twisting came from the Kistefos Museum, The Twist, designed by architects B.I.G. The building resembles a simple beam that spans the Randselva to connect the two edges of the site. A simple twist in the building's volume allows the bridge to lift from the lower forested area towards the south, up to the hillside area in the north.
The AW21 show was originally planned to be produced at this unique location from where we were inspired, however, lockdown conditions installed by the government just 2 days before the production closed this option down.
Instead, we then decided to bring everything "home". Back to our base of Lysaker Brygge at Oslo fjord. As it turned out, the Holzweiler AW21 show, became a true love story, designed and presented from the heart of our everyday; the studio.
The world is changing, so must we.
With love from Oslo,
Susanne, Maria & Andreas