See The Light Holiday Campaign
Celebrating the holiday season through an unconventional lense, Holzweiler releases See the Light, a global campaign starring revolutionary hip-hop star A$AP Nast and actress Lera Abova.
Urban yet interstellar, organic yet industrial, See the Light finds two characters intimately immersed in a flickering, twinkling room. They dance to drumbeats with dreamlike tranquillity and emotive vibrancy, their mirrored and light bulb-flickering backdrop expanding into a landscape of infinite and endless possibility.
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Susanne Holzweiler comments:
“Nast and Lera are such electrifying muses - charismatic, real, and each with a completely unorthodox take on personal style. We were so excited to shine a light - many lights actually! - on their spirits through their campaign. They’re both these fearless, next-generation mavericks in their fields; beautiful examples of ‘possibility.’”
Taking centre stage are Holzweiler design staples including padded gilets and soft beanies, down jackets and wool scarves, chunky knitwear, and slouchy tailoring: silhouettes showcased in See the Light encourage an ease-fuelled joy in movement. Their comfort and bodily protection encourage the mind to indulge in escapism, transcending into worlds of mesmeric light and lush nature.
For See the Light, we have enlisted a stellar creative line-up, including art director Flavio Tarquini, photographer Dexter Navy, stylist Mobolaji, set designer Tom Schneider and music producer Kelvin Krash. The label has also worked with movement director Yagamoto, who the label collaborated with for their last SS23 show at Copenhagen Fashion Week. Read more
“Nast and Lera are such electrifying muses - charismatic, real, and each with a completely unorthodox take on personal style. We were so excited to shine a light - many lights actually! - on their spirits through their campaign. They’re both these fearless, next-generation mavericks in their fields; beautiful examples of ‘possibility.’”
Taking centre stage are Holzweiler design staples including padded gilets and soft beanies, down jackets and wool scarves, chunky knitwear, and slouchy tailoring: silhouettes showcased in See the Light encourage an ease-fuelled joy in movement. Their comfort and bodily protection encourage the mind to indulge in escapism, transcending into worlds of mesmeric light and lush nature.
For See the Light, we have enlisted a stellar creative line-up, including art director Flavio Tarquini, photographer Dexter Navy, stylist Mobolaji, set designer Tom Schneider and music producer Kelvin Krash. The label has also worked with movement director Yagamoto, who the label collaborated with for their last SS23 show at Copenhagen Fashion Week. Read more
Art Director: Flavio Tarquini
Photographer: Dexter Navy
Stylist: Mobolaji
Set Design: Tom Schneider
Movement Director: Yagamoto
Hair: Kiyoko Odo
MU: Chiao-li Hsu
Sound: Kelvin Krash (AWGE)
Talent: A$AP Nast
Talent: Lera Abova